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$100M Leads
Eight approaches to finding the people who could become your customers, from outreach to referrals and advertising.
A strong offer still needs to reach the right people. This volume considers different routes to attention and demand, including direct contact, useful content, paid advertising and recommendations. Each approach asks how a business can create a reliable flow of new conversations.
Why I kept it
Alex Hormozi published $100M Leads in 2023 as the follow-up to $100M Offers. It covers the ways to find the people who could become your customers, from outreach and content to advertising and referrals.
A strong offer still has to reach the right people. Each approach in the book asks how a business can create a reliable flow of new conversations.
The idea that works: the 100-day challenge of reaching 100 people a day. Get the work done. There is no magic.
Author
Alex Hormozi is an entrepreneur and the author of the $100M business series. His books examine the connected problems of building an offer, finding customers and growing a business. This English hardcover presents his approach to generating demand through outreach, content, advertising and partnerships.
About the author & bookAbout this edition
- Binding
- Hardcover
- W × H × D
- 218 × 282 × 20 mm
- Publisher
- Acquisition.com
ISBN 9781737475767
Binding, interior and print finishes reconstructed for this showcase.