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$100M Offers
How value, pricing, guarantees and a clear promise can turn a business proposition into a compelling offer.
An offer combines more than a price and a list of features. Hormozi examines the result a customer wants, the obstacles they expect and the ways a business can make its promise more credible. The book develops those elements into a repeatable approach to shaping and presenting an offer.
Why I kept it
Alex Hormozi published $100M Offers in 2021. It is about how value, pricing, guarantees and a clear promise turn a business proposition into an offer people want.
An offer is more than a price and a list of features: the book looks at the result a customer wants, the obstacles they expect, and how a business can make its promise more credible.
Hormozi does a few things very well. One is breaking things down extremely simply, like explaining to a five-year-old, with very concrete examples.
It is actionable and reads like a kids' book.
Author
Alex Hormozi is an entrepreneur and the author of the $100M business series. His writing turns experience in sales, customer acquisition and business growth into practical frameworks. $100M Offers examines the proposition a business makes to its customer; $100M Leads follows the work of finding that audience.
About the author & bookAbout this edition
- Binding
- Hardcover
- W × H × D
- 215.9 × 279.4 × 11.2 mm
- Publisher
- Acquisition.com
ISBN 9781737475750
Binding, interior and print finishes reconstructed for this showcase.