Préparation du livre…
A Brand Is an Onion
Les présentations des livres sont en anglais.
Brand building as a layered creative practice, joining strategy, culture and the details people remember.
The onion offers a way to think about a brand’s identity: distinct layers, held together by a coherent centre. Wilson moves among anecdotes, images and working observations, giving culture, chance and timing a place alongside strategy. The physical edition uses rough paper, red sewing thread and a soft-touch cover.
Pourquoi je l’ai gardé
I wanted to learn more about branding.
Hugh Wilson is a brand strategist with a background in luxury, including Clarins. The book treats brand building as a layered practice that joins strategy, culture and the details people remember.
The onion is the image for a brand's identity: distinct layers held together by a coherent centre. Wilson moves among anecdotes, photographs and working observations, and gives culture, chance and timing a place alongside strategy.
It gives a complete view of storytelling and of the emotions behind branding.
I would give it to anyone learning branding.
Auteur
Hugh Wilson is a brand strategist and consultant with experience in the luxury industry, including work at Clarins and the creation of Handmade TM. His approach brings together culture, management, creativity and entrepreneurship. A Brand Is an Onion combines his writing, photographs and observations with a design by Axel Vagnard.
About the author & bookPour aller plus loin
Inside the making of the book
The printer documents the paper, sewn binding and red foil used for this edition.
ExploreÀ propos de cette édition
- Reliure
- Paperback
- L × H × P
- 136 × 205 × 25 mm
- Éditeur
- Odyssée
ISBN 9782909478616
Reliure, intérieur et finitions d’impression reconstitués pour cette présentation.